Welcome to the Octegra Analysis Page. Here you will find analysis and commentary on a range of topical issues.
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Direct-to-bill payments whitepaper
In this whitepaper we show that mobile content revenues based on Premium Rate SMS create an unfair division of revenues leading lower revenues for both the mobile and content industries. We examine underlying market dynamics and show how direct-to-bill payments provide a fair revenue split and increase the overall market opportunity.
Whole Customer Value Analysis
The Whole Customer Value Analysis white paper considers how mobile operators will need to use a wide range of data tools to identify their most valuable customers. The white paper has been publised by Market Coehsion and may be downloaded by clicking here: Whole Value Customer Analysis
Telcos and Broadcasters Join to Launch PSB
The first in our series of market articles looks at the recent issues arising form Ofcom’s PSB proposals and the lessons that may be learnt by both the broadcasting and telecommunications industry.
